Izinto Zothando, I-Dopamine, Nokuvuswa Okuqhubekayo

Iingxoxo ngezithane zabantu abadala zixhomekeke kwi-'dopamine'. Igama liqukumanga ngempumelelo, kodwa xa sihleli ngqo. I-dopamine ixhumene nokubaluleka koMqhafazo: ukunxenxa ukusesha, ukukhwela, ukuphila, nokubamba futhi. Imizukulwane yobunzulu enkulu ikwenza kakuhle ukuqalisa amajikelezo amafutshane okwaguluswa komvuzo. Isithombe esincinci esisha, ucingo lushwa, isigaba esisha, umphunga omtsha. Kodwa nxa ijikelo ngalinye lishuthi futhi lingaqhubekeli, abasebenzisi bangakuthola ukucinga akunyukayo nokwaneliseka okwehliyo. Ukufundwa ngokusekela umbhalo kushintsha isimo seluwayo. Esikhundleni sokufofoza kabusha nzima ngokuziphindaphinda, amandla angakutha ngokuqhubekela: ingqikithi ekhumbulwa, izisusa zemvakalelo ezibuya, nokukhuphuka okuqondiswe. Uphando olukhetiweyo: - Schultz, W. (2016). Dopamine reward prediction-error signalling. - Berridge, K.C. & Robinson, T.E. (2003). Parsing reward. - Zillmann, D. (1988). Mood management through communication choices.