Galmada, Dopamine, iyo Kicinta Joogtada ah

Wadahadallada ku saabsan media dadka waaweyn badanaa waxay hoos u dhigaan wax walba 'dopamine'. Ereygu waa faa'iido leh, laakiin kaliya marka aan si saxsan ula macaamilno. Dopamine wuxuu la xiriiraa mugga dhiirigalinta: soo jiidashada raadinta, gujiinta, saadaalinta, iyo dib u ka qayb galista. Qulqullada cusub ee sare badanaa waxay ku fiicanyihiin celcelinta wareegga saadaalinta abaalmarinta deg dega. Muuqaallada yar ee cusub, klibka cusub, qeybaha cusub, kordhinta cusub. Laakiin marka wareegkasta uu gaaban yahay oo joogtayn la'aan, isticmaaleyaashu waxay kulmaan dadaallo raadin oo kordhaya iyo raaxo yaraanaysa. Galmada qoraalka ku salaysan waxay beddelaysaa qaabka xiddidka. Beddelka adag ee xiddigaha celceliyaha beddelka, xooggayntu waxay ururin kartaa joogteynta: macnaynta la xusuusto, sababaha dareenka soo noqda, iyo korodhin la maamuley. Baaritaanka la xushay: - Schultz, W. (2016). Dopamine reward prediction-error signalling. - Berridge, K.C. & Robinson, T.E. (2003). Parsing reward. - Zillmann, D. (1988). Mood management through communication choices.